Zafi has launched in The Gambia, marking a new step in the Senegalese brand’s regional development.
Produced in Dakar, Zafi centres on habanero chilli purée made for everyday meals. The launch introduces this product identity to a new market while maintaining the brand’s connection to Senegal.
For Zafi, entering The Gambia is an opportunity to reach new customers and develop relationships with businesses interested in stocking or serving the sauce. Retail and food service remain important settings for the brand, connecting its products with both household purchases and meals served outside the home.
The launch also gives Zafi an opportunity to learn from a new market. How customers discover the product, how businesses present it, and which serving formats suit their needs can help inform the brand’s continued development.
As Zafi attracts interest beyond Senegal, The Gambia represents a concrete step in that wider growth. The focus remains on introducing the product clearly, building commercial relationships, and keeping habanero flavour at the centre of the offering.
Businesses interested in Zafi in The Gambia can contact the team for information about product availability and supply enquiries.
